End-to-end PR Agency Management Software

Say goodbye to siloed systems and time-consuming spreadsheets.

Say hello to efficient processes, accurate data, and the visibility you need to take your PR agency to the next level 

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PR agency office

How can Synergist help your PR agency?

Synergist agency management software helps PR agencies move from ‘busy chaos’ to a calmer, more strategic approach. It brings together everything you need to manage new business, clients, retainers, projects, resources and financials, in one place. Removing manual processes and inefficiencies, it gives you visibility on every aspect of your PR agency's performance, so you can grow in the right – and most profitable – direction.

How can Synergist help your PR agency? 

Synergist agency management software helps PR agencies move from ‘busy chaos’ to a calmer, more strategic approach. It brings together everything you need to manage new business, clients, retainers, projects, resources and financials, in one place. Removing manual processes and inefficiencies, it gives you visibility on every aspect of your PR agency's performance, so you can grow in the right – and most profitable – direction.  

Lis Anderson, Ambitious Consultancy

Now we have focus and clarity on how we can increase our profit, and already we’re saving time.

      Lis Anderson FCIPR,
Director, The Ambitious Consultancy
 

Manage all your processes and data in one place

With multiple clients and projects on the go, having a single, shared hub for your agency can help you keep track of every job, every client and every budget. 

  • Store all your client, prospect and supplier information using the integrated CRM and pipeline management tools 
  • Quote and manage different types of jobs including multi-option quotes, retainers, recurring work, multi-phase projects and managed sales orders 
  • Schedule your resources against budgets and quickly see each team’s capacity to manage workloads 
  • Assign tasks, activities and reminders at a client, job, or team level, and easily visualise with Gantt charts, Kanban boards and task lists 
  • Track timesheets, purchases and expenses against your clients and projects with the easy-to-use mobile app
  • See actual vs estimated /quoted /billed at a phase, job, multi-job or client level, and receive alerts when you’re nearly at budget
  • Create invoices based on billing plans, recurring billings or work done. Approval workflows make sure costs are accurate and invoiced on time 

Want to see how Synergist works in more detail? Book a demo

Montage of project management screens

Gain greater visibility and improved reporting

PR agencies are busy, bustling places with lots going on. Now you can cut through the chaos to get a clear picture of exactly what’s happening, in real time.

  • Track your new business opportunities and understand how likely they are to convert 
  • Forecast revenue based on probability and see how winning new work would impact your resources, helping you plan ahead  
  • See your team’s utilisation across chargeable vs non-chargeable time, and where you have capacity in the short and long term. This highlights where you have hours to sell or where you might have resourcing issues 
  • Understand which projects, clients, services and resources are most profitable, so you can make better-informed commercial decisions 
  • Create accurate financial reports and management insights at the click of a button. Charts and tables can be added to dashboards or downloaded into a spreadsheet or presentation. You can even automatically schedule and email them to the right people
  • Make revenue recognition easy with optional revenue management and reporting tools 
  • Post sales, purchases and expenses straight into your accounting package, with seamless accounts integration 

Want to see Synergist reporting and dashboards in action? Book a demo

Read why the best PR agencies use Synergist software

“Understanding just where our time is being spent is very important – both in terms of managing our business and serving our clients. Tracking this amount of data requires a non-trivial solution.”

"My only regret is that we didn't get to grips with this sooner.”

David Ladds
Then Managing Director, Bladonmore

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“Since installation we have been able to pull together consistently accurate information for job reporting, which has resulted in far better control of both our time and resources.”

“I would certainly recommend Synergist to other PR companies, as it has a level of flexibility and capability that is unmatched by other systems.”

Liam Herbert
Former Managing Director, JBP

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“Synergist has transformed the running of this agency and greatly increased our profitability.”

[When they purchased:] "Synergist seemed head and shoulders above the rest but we didn’t know was how absolutely fantastic the after-sales would be. The Synergist help desk and Jay at The Agency Works are brilliant.”

Julie Clare
Chief Executive, Clear B2B

 Read story

Agency guides and more...

See everything that happens across your PR agency

Whatever your agency looks like – 10 to 500 people –  Synergist can be shaped to the way you work. 

See it for yourself.

Synergist consultants, Agency Works,will be in touch to arrange your bespoke demo. Their experience working with hundreds of agencies means they can help you work out what's right for you. 

All-in-one agency management software

From new business, costing, project and resource management, through to billing and reporting, Synergist brings together everything you need to manage your projects, people, clients and financials.