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Estimating and quoting software for agencies

Know your margins before work begins

Synergist helps agencies and consultancies estimate project costs, build client-facing quotes, and track budgets in real time. Data feeds directly into capacity planning, scheduling and invoicing, so your numbers stay accurate.

Build accurate agency estimates using real project data

Synergist separates your internal estimate from your client-facing quote, so you can plan time and cost realistically without that figure dictating what you charge. Estimates break down by phase, role, and purchase cost, giving you a clear margin picture before work begins.

  • Your internal estimate and client quote are separate, so you can plan the time and cost you actually need, regardless of what you charge

  • Break jobs into stages or deliverables to estimate and track your time, costs and profit at each phase

  • Estimate hours or days by role and see the cost, recommended charge (based on standard or client-specific rates) and expected margin

  • Add purchase estimates and manage supplier tenders

  • Add percentage weighting for new opportunities to help accurately forecast your agency's pipeline

Create profitable quotes for agency clients

Every quote generated in Synergist shows an instant profit estimate, so you know whether a job meets your margin target before it leaves the building. Quotes support fixed fees, value-based pricing, retainers, multi-phase projects, and client-specific rate cards.

  • Quote any type of job, including retainers, recurring work, multi-phase projects, multi-option quotes and managed sales orders

  • Build quotes from estimates, fixed fees or value-based pricing

  • See an instant profit estimate when you generate a quote, so you know margins are met

  • Use client-specific rates cards, mark-ups, discounts and invoicing terms and work with multiple currencies

  • See client investment across all their jobs, so you can look to recover overservicing

  • Set up approval workflows to make sure quotes are signed off internally before sending

  • Create simple or detailed quotes, email a PDF straight to your client, mark a quote as accepted and save quote revisions for accurate billing

The Think Tank, a 40+ person B2B marketing agency, uses Synergist to cost projects accurately and quote clients with confidence.

Just one year in, and we're already seeing the impacts of having this data. It's challenged us to review how we're costing projects and quoting clients, as we now have the data to support this.

Image of Justina Jackūnė
Justina Jackūnė Head of Operations at The Think Tank

Why not just use a spreadsheet or standalone quoting tool?

The problem with standalone tools is disconnection. Your estimate lives in one place, your schedule in another, your actuals in a third. When a job overruns, nobody sees it until the invoice goes out.

Synergist connects estimating, quoting, scheduling, time tracking, and invoicing in one system. When timesheets are logged, the job dashboard updates in real time. That closed loop is what prevents margin leak.

Want a deeper look? Watch our product tour to see how agencies manage estimating and project profitability with Synergist

Track agency project budgets against estimates and quotes

Once a job is live, Synergist compares estimated, quoted, and actual figures in real time, flagging potential overruns before they erode your margin. A traffic-light dashboard gives project and finance leads an at-a-glance view of every job's financial health.

  • The resource schedule shows estimated vs remaining time on each job, so you can keep bookings within budget

  • See the financial health of your projects and phases on the job performance dashboards

  • Track quoted, invoiced or recognised values vs actual time and costs, with a live view of percentage completion, potential overrun and profit

  • Receive email alerts to flag potential issues, for example a job reaching a certain percentage of its budget

  • Raise POs against a job using purchase management, and control markup rates and approvals

  • Analyse estimates vs actuals to inform future project costings

Improve your agency's forecasting and reporting

Synergist pulls pipeline data, live project financials, and resource availability into one view, so agency leaders can forecast revenue and spot capacity gaps without switching between tools. Reports can be scheduled and emailed automatically to the right people.

  • See your client and prospect pipeline based on percentage probability and how winning new work would impact your resources

  • Forecast actual revenue and profit vs planned billings and targets

  • Track account handler financial performance against targets

  • See where you have hours to sell, so you can fill gaps or spot resourcing issues early

  • Create accurate financial reports and management insights at the click of a button, and schedule them to email automatically

    See more on agency management dashboards and reports

Frequently asked questions

Can I separate my internal cost estimate from the client quote?

Yes. Synergist keeps your internal estimate (time, cost, resource) separate from the client-facing quote. This means you can estimate realistically and price strategically without one dictating the other.

Does Synergist support value-based pricing and retainers, or just time-based quotes?

Synergist supports multiple pricing models, including fixed fees, value-based pricing, retainers, recurring work, and multi-phase projects. You can also apply client-specific rate cards, discounts, and mark-ups.

How does Synergist help agencies avoid project overruns?

Synergist tracks estimated vs actual time and cost in real time, with a traffic-light system that flags jobs at risk of overrunning. You can set email alerts at specific budget thresholds - for example, when a job hits 80% of its estimate - so project leads can act before margin is lost.

Can I use data from previous projects to estimate new ones?

Yes. Synergist lets you build estimates from past project data or reusable job templates, so you're basing new quotes on what similar work actually costs rather than guesswork.

Have more questions? Drop us an email enquires@synergist.co.uk

Related resources

Agency guides

How to improve your agency estimating and job costing