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Dashboards and reporting software for agencies

Real-time insight to make decisions

Synergist gives agencies and consultancies real-time dashboards and reports covering revenue, profitability, utilisation, and capacity. Less time building spreadsheets and more time making decisions based on live data.

See how your agency is performing with real-time dashboards

Synergist's built-in dashboards give agency leaders, finance directors, and ops teams an instant view of the numbers that matter. Management, sales, performance, and capacity dashboards each pull from live data, so there's one source of truth across the business.

  • Get an instant view of actual and forecast revenue and profit by company, team, or individual on the Management dashboard, plus see your top clients and earnings per head at a glance

  • Analyse your pipeline for new and existing clients and see forecasts based on percentage probability on the Sales dashboard. Track each account handler's performance against targets and see hours sold vs available to sell by role

  • See how effectively you're utilising and recovering your team's time on the Performance dashboard

  • Get a short and long-term view on the Capacity dashboard. See hours estimated, booked and available by team, skill, or individual over the coming days, weeks and months, and see how winning new work would impact your people

Monitor agency project and client performance in real time

Synergist tracks the financial health of every project and client in real time, showing estimated vs actual time and costs, profit margins, and potential overruns. Email alerts flag issues automatically so project leads can act before margin is lost.

  • Job dashboards instantly show each project's financial health and profitability. Track estimated, quoted, invoiced, or recognised time and costs vs actuals, with a live view of percentage completion, potential overrun, and profit

  • Client dashboards track actual and forecast revenue and profit for each client, plus show whether you've over or under-recovered across all their jobs

  • Instant email alerts fire when an action happens or data meets specific criteria, for example when costs reach a set percentage of the budget on a job

Rooster Punk, a B2B marketing agency, uses Synergist's dashboards and reports to make data-driven decisions across the business.

The biggest return is clarity. Now we actually have clarity on what we’re doing, I can take the strategic role of properly growing our business using data.

Image of Andrea Allen
Andrea Allen Commercial & Operations Director, Rooster Punk

Why not just use spreadsheets or a standalone BI tool?

Spreadsheets can show you what happened last month. A standalone BI tool can visualise data. But both rely on someone manually pulling numbers from your project management system, your timesheets, and your finance software. By the time the report is built, the data is already old.

Synergist's dashboards and reports pull from live project data. When time is logged, a cost comes in, or an invoice is raised, the numbers update. That means agency leaders, finance directors, and project managers are all looking at the same data, in real time, without anyone having to build a spreadsheet first.

Want a deeper look? Watch our product tour to see how agencies manage reporting and dashboards with Synergist

Run agency management reports for smarter decisions

Synergist delivers a suite of detailed reports covering revenue, work in progress, profitability, utilisation, and costs at the business, client, or project level. Reports can be scheduled to arrive automatically via email, so the right people always have the data they need.

  • Get an accurate picture of planned, actual, work in progress, write-offs, profitability and forecasts at business, client, or project level

  • View how your team's time is used, see missing timesheets, and track utilisation

  • Keep track of purchases and expenses with up-to-date cost reports

  • Analyse estimates vs actuals to manage overdelivery and inform future job costings

Build custom agency reports with data analytics

Synergist's data analytics tool lets you build bespoke reports using custom filters, date ranges, columns, and cross-tabs. Save them to your analytics dashboard for quick access, share with teams, or schedule regular email delivery.

  • Report on the exact data you need with sophisticated filters, date ranges, custom columns, and cross-tabs

  • Visualise data with charts and tables you can download for presentations or export to Excel

  • Save reports and add them to your Analytics dashboard for easy anytime access

  • Share reports with different groups across the agency or schedule regular email delivery

Frequently asked questions

What dashboards does Synergist include for agencies?

Synergist includes four core dashboards: a Management dashboard showing revenue, profit, and earnings per head; a Sales dashboard tracking pipeline and account handler performance; a Performance dashboard covering utilisation and time recovery; and a Capacity dashboard showing available, booked, and sold hours by team, skill, or individual.

Can I build custom reports in Synergist?

Yes. Synergist's data analytics tool lets you build bespoke reports with custom filters, date ranges, columns, and cross-tabs. You can visualise data with charts and tables, save reports to your analytics dashboard, and schedule them to be emailed automatically to the right people.

Does Synergist report on project profitability in real time?

Yes. Synergist's job dashboards show estimated vs actual time and costs, percentage completion, potential overrun, and profit margin for every project and phase. The data updates as time is logged and costs come in, so you always have a live view of how each job is performing.

Can Synergist send automatic alerts when a project is at risk?

Yes. Synergist lets you set up email alerts that fire when specific criteria are met, for example when a job reaches a set percentage of its budget or when costs are added to an already-invoiced project. This means issues are flagged automatically rather than waiting for a monthly report.

Have more questions? Drop us an email enquires@synergist.co.uk

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