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Smart marketing agency software

All the tools you need to manage your marketing projects smoothly and scale your agency operations smartly.

Designed specifically for agencies and highly configurable, Synergist can be set up to work in harmony with your agency, giving you the reporting you need to drive your project profitability and agency performance.

You can get so much valuable business insight out of Synergist. A lot of other platforms feel like they are off-the-shelf, standardised platforms. Synergist feels like a living, breathing platform that can evolve with you.

Image of Kelly Walsh
Kelly Walsh Head of Operations, Gilroy B2B marketing agency

Supercharge your processes

As you grow, managing more clients, projects, and resources can become more complicated. Synergist brings all your agency operations into one place, optimising your processes and keeping workflows smooth.

  • Build job templates to keep your estimates, quotes, project plans, tasks and invoicing consistent across your projects

  • Break down complex projects into phases - such as strategy, messaging, and deliverables - and track time, purchases, and profit against each phase or task

  • Quote different types of jobs, including multi-option quotes, retainers, recurring work, multi-phase projects and managed sales orders. Use client-specific rate cards and multi-currency, and get an instant gross and net profit estimate

  • Use Kanban boards to manage workflows and schedule work requests

  • Create document templates and store all your job info, emails and files for each project.

Take control of your capacity

Synergist clearly shows you where you have capacity in-house, when to hire a freelancer, and when to recruit.

  • See what's been sold and the impact on your team’s capacity over the coming days, weeks and months, so you can plan resources based on data rather than assumptions

  • Forecast your new business and existing client pipeline and see how winning new work would impact your capacity

  • Control resource bookings using work requests or let account managers book jobs into the scheduling calendar. You can see the time estimated and time remaining on a job, to make sure you allocate the correct time

  • Track your teams’ utilisation vs targets across chargeable vs non-chargeable time

Make your agency more productive and profitable

See why thousands of people within creative, marketing, digital, PR and professional services agencies rely on Synergist every day.

Gain accurate insights to grow your agency

Synergist gives each team member the right information they need to do their jobs. Create live MI dashboards for your leadership team or specific reports for team members to see insights at a glance.

  • See estimated hours and quoted value vs real-time costs. You can also set up custom email alerts — for example, a job reaching a certain percentage of its budget or if a job's running late

  • Report on profitability by job, client, service or project manager to identify patterns, such as service areas which are more profitable

  • Set sales targets for each account hander and client, and track against the quoted and invoiced jobs

  • Get an accurate billing forecast at the touch of a button and a live view of invoiced vs forecast

  • View your agency's performance at the click of a button with ready-made agency dashboards and reporting, or use the powerful analytics tool to build reports with the exact data you want.

Shaped for your marketing agency's unique needs

We get there’s no one-size-fits-all approach when it comes to marketing agencies. Which is why Synergist can be fully customised to fit the way your agency works.

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Agency experts working with you to optimise your processes and reporting informed by best practice.

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An implementation consultant to help configure, integrate, train and launch without a hitch.

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Ongoing strategic support and practical training from our agency experts to help you grow.

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Dedicated UK helpdesk for technical support whenever you need it.

Having an agency management expert to lean on and shape the software step-by-step makes it feel even more bespoke. It’s also someone to run things by to make sure I’m looking at things in the right way.

Image of Steven Smith
Steven Smith Operations Director at Copy House

Frequently asked questions by marketing agencies

Can Synergist manage recurring jobs and retainers?

Yes. You can manage different types of jobs, including multi-option quotes, retainers, recurring work, multi-phase projects and managed sales orders with Synergist.

Does Synergist have a CRM?

Yes. Manage all your clients, prospects, suppliers and contacts data using the integrated CRM. Learn more about pipeline management and CRM

You can also connect your HubSpot or Salesforce CRM to send contacts and opportunities into Synergist from your HubSpot or Salesforce CRM, and sync back any new contacts or opportunity status changes in Synergist.

 

Does Synergist handle revenue recognition?

Yes. The revenue management module allows you to recognise or defer revenue in line with when the work is done and costs are incurred. Learn more about revenue management

Can we set up different user permissions?

Yes. You can set up different permissions for each user or user group, such as 'administrators', 'project managers' or 'creatives' etc. You can select which menus, tools and reports each user can access.

You can also set up user groups to see certain reports. For example, you could create a suite of reports for the board.  

Is my data secure?

Yes. Synergist Cloud has been developed to be highly secure, reliable and compliant with UK data regulations. Keeping your core business information safe, secure and available, whenever and wherever you need it. Learn more about security

Can Synergist integrate with other software?

Synergist has direct integrations with leading software like Microsoft 365, Google, Xero, Sage, HubSpot and many more. Plus, our API enables you to integrate with anything. Learn more about integrations

Your sales invoice, purchases and expenses can be fed directly into accounting software to eliminate double-entry.

 

Still have questions?

Our team of agency experts would love to help answer your questions.