Synergist partners with the Alliance of Independent Agencies

We’re excited to announce that Synergist has partnered with the Alliance of Independent Agencies to bring more value to the agency community.

As a leading industry trade body, the Alliance represents over 1,800 agencies, making it the largest independent agency network in the UK. The Alliance helps agencies develop their skills, represents their interests, and provides an essential sense of community for those working in the industry.

This collaboration will allow us to extend our expertise to enhance operational efficiency and financial performance for an even larger number of agencies across the UK.

Terry Martin of the Alliance said: “The Alliance is committed to collaborating with products and services that genuinely enhance the capabilities of independent agencies. Partnering with Synergist will bring numerous benefits to our members, and we’re looking forward to putting together some exciting opportunities in 2025.”

Additionally, Synergist clients can benefit from the Alliance’s community, which offers events, training, awards, benchmarking, insights and support — all focused on people, purpose and performance.

Our Commercial Director, Nick Lane, said, “We’re excited to be partnering with the Alliance. They undertake vital work for the agency community. There’s a significant overlap between their audience and ours, so it made perfect sense to explore how we can work together to add real value to the agencies within their community.”

Together with our partner, Agency Works, we will collaborate with the Alliance to promote resources and training that will benefit both our audience and theirs.

Learn more about the Alliance: https://allindependentagencies.org