Synergist

Synergist

Managing change at Redweb

Redweb logo

Redweb is an award-winning 150-strong digital agency with offices in Bournemouth and London. In 2016 they were placed number one for the second year running in the Wirehive 100 league table for outstanding digital agencies in the South.

We met up with Clare Walsh, their then Digital Delivery Director, when Redweb was 85-strong. She discussed the management of change and agency growth. Clare was responsible for them installing Synergist: they have since grown to 150 employees.

"We can now see what is happening at a glance and effectively manage change.

"Synergist is used to manage everything from quotation and scheduling right through to invoicing."

Client work by Redweb for Department for Education

The Challenge

"When I joined the company I discovered an agency job management system that was completely out of step with the requirements of the agency management and its clients", said Clare.

"To be successful it is critical that every stage of delivery is captured and reported accurately. It is essential that managers can follow a job from its inception through to completion and see exactly what has happened, and be able to highlight the costs incurred and time spent on behalf of the client. This is why I introduced Synergist to Redweb."

Client work by Redweb for The Science Museum

Client work by Redweb for The Science Museum

The result

Clare said; "Setting up Synergist was a relatively straightforward task. Client and supplier information was imported and all agency staff given a log-in to the internet based system, allowing them to record all time and activity spent on behalf of individual clients."

"The experience to date has revealed that the information now available to agency management is very accurate, complete and ideal for analysing where any changes may be needed."

Client work by Redweb for Organix

Client work by Redweb for Organix

Feedback

Clare went on to say; "Synergist has enabled us to take the guesswork out of forecasting. We can now see what is happening at a glance and effectively manage change. Synergist is used to manage everything from quotation and scheduling right through to invoicing."

"We are now able to produce very accurate reports, which can highlight certain areas of activity and take the guesswork out of what is actually happening.

"Admittedly, the system took a couple of months to settle down, but we have found a general acceptance and approval from all the staff, who now use the system daily to record their activities and time."

Clare summarised; "Synergist has enabled us to tighten up our agency procedures and to see where critical steps may be missing in our processes.

"I would certainly recommend the system to other agencies in need of accurate and detailed information for estimating, scheduling and invoicing."

Client work by Redweb for Cancer Research

Client work by Redweb for Cancer Research UK

Synergist mobile app

All your jobs are in hand

Our new App is available to download for Android, iPhone and iPad devices.

iPhone / Android App

The Agency Works

Our exclusive UK implementation partner

Providing on-site demonstrations, training, experience and consultation.

 

Synergist are sponsors of BMC The Business Marketing Club