Synergist

Synergist

Redweb

85-strong multi award-winning digital agency

Redweb are a digital agency focusing on website design & development with 85 staff in Bournemouth and London. They won the Econsultancy Innovation Award for Most Innovative Agency in 2011 and in 2012.

The challenge

Redweb clients include HM Treasury, AXA, Sky, CenterParcs, Aviva and eon. They are well known for their work on high security websites for government and financial and insurance sites. Clare Walsh is their Digital Delivery Director.

"When I joined the company I discovered an agency job management system that was completely out of step with the requirements of the agency management and its clients", said Clare.

"To be successful it is critical that every stage of delivery is captured and reported accurately. It is essential that managers can follow a job from its inception through to completion and see exactly what has happened, and be able to highlight the costs incurred and time spent on behalf of the client. This is why I introduced Synergist to Redweb."

Redweb clients

The result

Clare said; "Setting up Synergist was a relatively straightforward task. Client and supplier information was imported and all agency staff given a log-in to the internet based system, allowing them to record all time and activity spent on behalf of individual clients.

"The experience to date has revealed that the information now available to agency management is very accurate, complete and ideal for analysing where any changes may be needed."

Feedback

Clare went on to say; "Synergist has enabled us to take the guesswork out of forecasting. We can now see what is happening at a glance and effectively manage change. Synergist is used to manage everything from quotation and scheduling right through to invoicing.

"We are now able to produce very accurate reports, which can highlight certain areas of activity and take the guesswork out of what is actually happening.

"Admittedly, the system has taken a couple of months to settle down, but we have found a general acceptance and approval from all the staff, who now use the system daily to record their activities and time."

Clare summarised; "Synergist has enabled us to tighten up our agency procedures and to see where critical steps may be missing in our processes.

"I would certainly recommend the system to other agencies in need of accurate and detailed information for estimating, scheduling and invoicing."

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