Many thanks to Sarah Weller, Mubaloo’s Managing Director (London) who found time to fill us in on Mubaloo’s secrets. Just how did they reach that coveted business app top spot?
“We decided that to become a leader in the enterprise mobile app market we needed to build our credibility, create a streamlined process and be expertsd in design, integration and cross-platform development."
1. FOCUS & COMMUNICATION
2. UNDERSTANDING CLIENTS
They organised workshops:
3. CREATING THE PROCESS
They realised that risk-averse enterprises crave transparent processes for trust:
4. MANAGING PRICING
They maintain margins by avoiding surprises
5. HIRING THE TALENT
They invest in recruitment
6. INSTALLING SYNERGIST
They sought scalability for growth
7. FINDING CONFIDENCE
Their confidence soared.
With the above steps in place, Mubaloo began winning major enterprise work and confidence rocketed.
Says Sarah Weller, Mubaloo's Managing Director (London):
"Then, when the app market began to explode, we had the right talent and expertise in place. At that point, our commitment to these seven stages really paid off, and business and awards started coming in. When working with FTSE 250 companies, you have to prove that you can do complex work, satisfy client requirements and always be professional. This comes from having the right processes and systems in place that grow with your business.
"For us iit is essential that we deliver great apps, on time and on budget. Synergist gives us the tools to make sure we can monitor this every step of the way.
"Synergist helps us throughout our whole process. From monitoring our lead generation, pipeline and new business activity all the way through to setting up client projects and monitoring their health.
"For every project, Synergist shows us how much work is done vs the amount billed.
"These are essential weekly analyses we make with the system. We also check staff utilisation weekly.
"Plus we use Synergist in our marketing management. We track our lead sources very carefully with it. It’s really important for us to know which marketing initiatives work and which ones don’t. It helps us decide how we should be allocating budgets. I also create reminders of actions and who to call – you can set it all up in Synergist.
"We check the business pipeline weekly with Synergist – it’s essential. Which projects are 95% likely to come in? 75%? 50%? It helps us decide what resources we need to start pencilling into projects.
"Things happen fast here. You have to keep on top of it."
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