Synergist

Synergist

LHM user story infographic

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DIFFERENTIATING AN AGENCY

Thanks to LHM Media for their insights. 

  • Steve Lawrence, Operations Director.
  • Ian Hughes, Director of Business Development.

LHM are a Birmingham based digitally focused agency.

"We've adopted 4 WAYS to differentiate ourselves..."

1. CREATE A UNIQUE OFFERING THAT NO OTHER AGENCY CAN MATCH.

"In our case we’re creating a business intelligence dashboard product called perspective that has a unique client service element.

"Perspective tracks the online performance and reputation of brands. 

"It delivers public sentiment assessments through complex algorithms.

"Perspective revolutionises the analysis of audiences, trends and risk hotspots that are currently labour-intensive to discern."

2. FOCUS ENTIRELY ON IMPROVING CLIENT RESULTS.

Clients first.

"As part of our agency culture we work hard to understand our clients’ business possibilities first and foremost. The choice of marketing medium is secondary.

"That’s why our credentials say that:

  • We understand the numbers and demonstrate our impact.
  • We’re focused on generating revenues for our clients.
  • We’re commited to providing a tailored and personal service.
  • Holistically focused on sales, web and social. All should be about driving performance for results.
  • We dedicate time to understand our client’s business & financial model to provide the best roi.

3. STREAMLINING OUR BUSINESS PROCESS.

Process

"We have a process now that takes us every step of the way from winning new business right through to testing and launching the deliverables. 

"It’s an all-in-one system now. Everyone here can access it and we’re constantly refining it."

Steve Lawrence, Operations Director: "You don’t run an agency if you want an easy life. Agency life is hard work. You put in the hours. You work hard to produce the best results for clients and you’re ambitious for the agency. That’s why it makes sense to put everything in place to make it as streamlined as possible. 

Synergist

“Synergist shows people the effect of their actions much more clearly. It’s changed the way they do things. They’re working more streamlined. They’re more cost-effective, and do things in less time, which is better for the client.”

“Regarding agency management systems, we used Traffic for a couple of years, and then Traffic Live for a year. It caused us frustration, and it wasn’t flexible.” For more details, see LHM’S Case Study.

USING SYNERGIST COMPARED WITH OUR PREVIOUS SYSTEM...

Hours saved per month

  • Timesheet analysis 4
  • Forecasting 4
  • Opportunities Planning 8
  • Billing Planning 2
  • Sales & Billing Reporting 2
  • Capacity Planning 6
  • Studio: Creative, Design & Development 15
  • OVERALL TIME SAVED: 41 HOURS PER MONTH

Costed at £90: It's the equivalent of £3,690 per month.

4. HAVING THE AGENCY'S KEY PERFORMANCE DATA AT YOUR FINGERTIPS.

“Synergist tracks past, present and forecasts future for us, and gives us stability, reference points and confidence in the performance of the business.” 

“With Synergist we understand the metrics of every part of the company and track the processes and the finances. With it, we can spot issues early. We use the key reports a great deal. It’s essential in decision-making.”

“We can immediately see the state of net sales. 

"It only takes a second. We can now get live results like that at any time of day.”

“We use Synergist’s Report Alerts. For example, when estimated costs logged to a job reach 50% we see whether we are half way through completing the job. It flags up problems early. So when we get to 100% there aren’t any surprises.”

“It’s great to have complete visibilityof every job, who’s worked on it, what the estimate was, what the actual costs are, everything. You’re then able generate a report immediately.”

"The biggest buzz for me? To be able to drive a company to success, make well-informed decisions every day, come up with innovations that create new opportunities for us, see client solutions and creativity working well, and watch our team becoming more empowered and working smarter all the time". [Ian Hughes, Director of Business Development].

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