Do you run your agency on gut instinct?

March 13 2017  |  By: Steve Johnson

Do you pride yourself on your smart instincts? After all, they're served you pretty well so far, right? 

For example, when you hire someone, your instinct is probably the thing you rely on above anything else, yes?

...except that you obviously also carefully check what else you can find out about them.

And all your creative decisions rely heavily on your instinct, yes?

...except that you also test them on other people before pressing the green button.

So how much does instinct contribute to the following?

  • Deciding what types of jobs you should be going after?
  • Deciding when to let a client go? 
  • Deciding when to put a client's demands for free 'minor' extra work to a halt?
  • Deciding how to prioritise resources over the next four weeks?
  • Deciding whether it would be safe to take on a particular job in 10 days time?
  • Deciding how much you should estimate for a particular job?

Nigel Wilson, founder of creative & digital agency CleverCherry told us that those are the sorts of questions that they used to have to answer without having enough data to support them. That's changed now, however.

He says:

“We no longer have to rely on gut instinct and experience alone.

"It's there in black and white."

"Synergist gives me the reports I need."

Some CleverCherry clients

To see how many of your decisions can be better informed and how the reports would look, simply: book an online demo  

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