Do you pride yourself on your smart instincts? After all, they're served you pretty well so far, right?
For example, when you hire someone, your instinct is probably the thing you rely on above anything else, yes?
...except that you obviously also carefully check what else you can find out about them.
And all your creative decisions rely heavily on your instinct, yes?
...except that you also test them on other people before pressing the green button.
So how much does instinct contribute to the following?
Nigel Wilson, founder of creative & digital agency CleverCherry told us that those are the sorts of questions that they used to have to answer without having enough data to support them. That's changed now, however.
“We no longer have to rely on gut instinct and experience alone.
"It's there in black and white."
"Synergist gives me the reports I need."
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