Improving transparency to clients
A number of recent surveys have shown that clients are becoming more demanding. This is certainly backed up by anecdotal evidence we’ve been receiving from business managers we meet. One aspect is that of an expectation of greater transparency.
Clients clearly expect more openness about job progress and health, hours worked, milestones reached and so on. As an example, we asked Steven Clark, Financial & Commercial Manager of Tayburn, what he has been experiencing.
Tayburn are a 40-strong agency in Edinburgh, Liverpool, Manchester and Istanbul. He sees transparency as a trust issue.
“We like to offer transparency to clients, so they can see the commitment and investment we’re making on their behalf. It increases awareness and trust.”
Steven Clark, Tayburn
It’s surely part of a trend. Clients want results, but they also want openness and believable communications, which can only be delivered by having supportable hard facts. Consultancies unable to supply such facts are now becoming at a disadvantage.
Rob Hill, managing director of HMA agrees:
“There’s a new realism and transparency today. Clients really will not put up with mystery and pomposity.”
A Company Director of a communications agency told us:
“Synergist gives us a transparency which we didn’t have before. We can run digital time sheets and produce reports on those, which means total confidence for the client.”
Rob Hill, HMA
For Mubaloo, the UK’s leading mobile consultancy, transparency embraces entire processes. Their task was to make large enterprises comfortable with proposals for mission-critical digital projects. They realised that risk-averse enterprises crave transparent processes for trust.
Tayburn, HMA and Mubaloo all use Synergist. You can’t share serious, joined-up information to exacting clients if you don’t have the data in the first place.
Client work by Mubaloo