Creating leaner processes
‘Lean Processes’ is a powerful concept that has initiated a vast body of research across industries over the past decades. How does it apply to agencies? Rob Hill, the Managing Director of HMA, summed it up best after he implemented Synergist in his agency:
“Everybody’s familiar with ‘lean manufacturing’ and ‘lean startups’. I think clients are increasingly expecting their agencies to be lean too. Nobody wants to pay for bloat.”
We quote the Lean Enterprise Institute:
“A lean organization understands customer value and focuses its key processes to continuously increase it.
“Eliminating waste along entire value streams, instead of at isolated points, creates processes that need less human effort, less space, less capital, and less time to make products and services at far less costs and with much fewer defects, compared with traditional business systems. Also, information management becomes much simpler and more accurate.
“A popular misconception is that lean is suited only for manufacturing. Not true. Lean applies in every business and every process. It is not a tactic or a cost reduction program, but a way of thinking and acting for an entire organization.”
Because they avoid waste and embrace efficient processes, lean agencies deliver better value and service to clients. Deep Sangar, Production Manager at Clevercherry told us after their Synergist installation:
“It’s removed a lot of admin from [the team]. It’s cleaned everything up. Made it slick. No more Post-It notes flying around! No more physical timesheets! No, we wouldn’t go back to all that now.”
Paula Murray, Financial Controller at Leith, also told us about time savings they achieved in their agency:
“The previously laborious month-end procedures, requiring 10 days of long hours are now completed in 5 days, even though the volume of work passing through the agency has almost doubled.
“Even better, this is being achieved without having to work late due to the massive improvements in efficiency Synergist has bought to the accounts department”.
MD Nicky Thompson Blue Chip Marketing
“Year-end job bag closing used to take up to 2 months of Account Handlers time to complete and, at its peak, disrupt the smooth flowing of the office. With Synergist, we can’t even tell it is happening. Last year was done and dusted within 2 weeks – amazing!”
The pure time saving can be very significant. Steve Lawrence of LHM Media told us that their studio now saves 15 hours a month compared with their previous system, and their management team saves 25 hours per month. For details, see their case study.
Client work by Leith
Client work by Blue Chip Marketing